as promised, MoviePass returns. After last year’s Labor Day beta/waitlist release, the movie theater subscription service is open to everyone in the US right before the Memorial Day holiday. After years of a rocky history, the company promised to get back on track, with a more measured approach to accessing new movies, following the free mode that was MoviePass 1.0.
“By opening MoviePass to movie lovers across the country, we are expanding our support for the movie industry by helping drive traffic to all theaters during the critical summer season,” said the co-founder of 1.0 and CEO of 2.0. , Stacy Spikes, in a prepared statement. “Our newly designed service offers our members greater variety and flexibility in how they use their monthly credits, while also encouraging them to see movies in theaters.”
The service is launching in the US with four tiers starting at $10 per month, priced effective as a streaming service. That basic level gets you one to three movies a month. If you really love new movies and have a lot of time on your hands, a $40 Pro account will get you 30 movies a month, or almost a movie a day depending on the month. The company says its $20 tier is the most popular of the bunch, at three to seven per month.
Things are a bit tricky when it comes to how many movies you can watch, per pass, since the levels are actually based on “credits”. The number of credits per movie depends on when you see it. Tuesdays use the fewest, then weekday matinees, weekday nights, weekend nights, and opening weekends at the top of the list.
The good news, however, is that the credits roll over if you don’t use them for a month. Says the company, “You can have up to a maximum of two months of unused credits on your account at any time. For example, if your plan is 34 credits per month, you can have up to 68 credits in your account. ”
Given everything that happened with the original version of the service, some consumers may understandably be a little wary. Opening things up for Memorial Day is certainly a great way to test the strength of the service.
The renewed MoviePass reaches the whole country by brian heater originally posted on TechCrunch
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